Monday, December 21, 2009
Tuesday, December 15, 2009
It's a process, not an event.Dating is a process. So is losing weight, being a public company and building a brand.On the other hand, putting up a trade show booth is an event. So are going public and having surgery.Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
Sunday, December 6, 2009
Tuesday, November 24, 2009
“The way your customers are talking and listening has changed so if you don’t want to loose them to a savvier competitor you’d better keep up.”
Social Media: are collections of data and information that is developed collaboratively and/or shared interactively amongst individuals or groups. Examples include Blogs, Wikis, and shared Bookmarks.Social Networking: is the use of process and technology to support the discovery, formation and maintenance of personal and professional relationships. Examples include Facebook, Bebo, MySpace, LinkedIn and Twitter.
Thursday, November 5, 2009
Tuesday, October 6, 2009
Wednesday, September 30, 2009
Because of emerging digital social networks these items get shared and referenced by a much larger audience which can range from a few hundred to many thousands of individuals.
For operators inside the tourist trade the question is not whether your business, your competitor, or your industry is being discussed - it is part of a global conversation taking place right now. The question now must be are you going participate in that conversation or not?
We are following this up with two free webinars called “The Social Media Tourist” for those at the conference or anyone wanting to know more on how Social Media can impact on your business. Go to our website here for more detail and to register.
Monday, September 7, 2009
“I remember a mini-paradigm shift I experienced one Sunday Morning on a Subway in New York. People were sitting quietly – some reading newspapers, some lost in thought, some resting with their eyes closed. It was a calm, peaceful scene.Then suddenly, a man and his children entered the subway car. The children were so loud and rambunctious that instantly the whole climate changed.The man sat down next to me and closed his eyes, apparently oblivious to the situation. The children were yelling back and forth, throwing things, even grabbing people's papers. It was very disturbing. And yet, the man sitting next to me did nothing.It was difficult not to feel irritated. I could not believe that he could be so insensitive as to let his children run wild like that and do nothing about it, taking no responsibility at all.It was easy to see that everyone else on the subway felt irritated, too. So finally, with what I felt was unusual patience and restraint, I turned to him and said, "Sir, your children are really disturbing a lot of people. I wonder if you couldn't control them a little more?"The man lifted his gaze as if to come to a consciousness of the situation for the first time and said softly, “Oh you're right. I guess I should do something about it. We just came from the hospital where their mother died about an hour ago. I don't know what to think, and I guess they don't know how to handle it either."
Monday, August 10, 2009
“Why is it that with all the information available today on how to be successful in small business, so few people really are?”
Friday, August 7, 2009
“It is where your customers are now and it is significantly influencing the way they are making their purchasing decisions.”