There are a lot of explanations about what Social Media is, and what isn't. In fact the growth of Social Media itself has enabled this to become one of the most popular and talked about topics of all time.
There is no real secret to using Social Media (beware of those selling them at "buy now" prices), it just comes down to what environment makes you comfortable, what tools we like to use and finding a "community", "tribe", "clan" or "gathering" that makes you welcome, safe and relevant. Once this has been achieved then you can engage, speak your mind, share your knowledge and learn from those who share in your passion, interests and opportunities.
Social Media has created a shift in the way we can conduct our business. The old outward marketing technique of broadcasting your message to the wind is no longer viable or affordable on most SME's working budget. We as consumers have too much distraction, too many TV channels, publications, radio stations and can flick from one to another at choice. In fact surveys of teens show that they are turning off the TV and turning more to their computers.
The internet is maturing beyond a tool for research to an integrated communications and entertainment portal thanks to better connectivity and cheaper and increasingly mobile hardware.
I found inspiration today through a NZ based website called Business Blogs, recommended to me by a friend, a great read and a good source of information written by everyday people like you and me.
And it was there I found this nice explanation of Social Media using an analogy of one of my favourite things, ice-cream.. Enjoy
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