A little bird told me that we will soon be seeing Twitter move into revenue generation mode, it had to happen eventually. Before we throw our hands up and say it was all too good to last this may actually be a turn for the good, from a marketers and consumers perspective at very least.
According to Mashable the new platform called “Promoted Tweets” is to launch next Tuesday afternoon (US Time) beginning with promoted tweets appearing in Twitter search results.
The ability to pay to get your self above the rest of the conversation on the surface makes good sense. The roll out will start with search results then enter the Twitter.com stream and third party applications like TweetDeck and Tweetie with only one advertisement appearing at a time.
Like any good social media platforms they are basing the introduction and expansion on how users react. From where I sit now, being able to interact in real time with an advertiser on a product that is relevant to my immediate interest makes sense. Like we have accepted Social Media so readily I believe this advertising platform will give more value than we may credit it for. Time and social commentary will tell all.
Suggested posts to read on this topic: New York Times, Advertising Age and Mashable