I’m posting this video not because of its use of an iconic musician or because that it was placed in one of the high profile super bowl slots. I’m posting this because I like it. It’s certainly isn’t a destination advertisement for Detroit but it does make me look at Chrysler with a new level of respect.
I like the way that they have used the message that a back to the wall working class city like Detroit can produce a brand that represents quality and the finer things in life. No fancy backdrops, no beautiful models but a message we can all be inspired about and learn from.